Anne Mwaura | Media Personality, Radio & TV Presenter, Mental Health Advocate

About Me

From entertainment to advocacy, discover the story behind Kenya's most sought-after media personality

"Baby Anne has firmly positioned herself as one of Kenya's most sought after entertainment personalities"

Baby Anne, has firmly positioned herself as one of Kenya's most sought after entertainment personalities and emerging African media leader.

Her passion for entertainment began at age 10, excelling in school plays and as a delegate in MUN and an intern judge in the ICJ (International Court of Justice). She started her career in 2018, winning the 'Capital One' competition and becoming the presenter of 'Hits Not Homework' on Capital FM Kenya.

A year later, she moved to host 'The Fuse'. Six months into her career, Anne became the first host of The Redcross Switch TV station, creating over 200 episodes across two shows while simultaneously working in radio.

200K+

Daily Radio Listeners

2K+

Live Interviews

200+

TV Episodes Created

6+

Years in Media

What I Do

Radio Broadcasting & Hosting

Television Presenting

Voice Over Work

Acting (Stage & Screen)

Master of Ceremony/Event Hosting

Lifestyle Journalism

Media Consultancy

Social Media Strategy

Mental Health Advocacy

Corporate Training

Professional Experience

A journey through media innovation, entrepreneurship, and meaningful impact

Radio Presenter & Co-Host

Featured

Capital FM Kenya (98.4)

Nairobi, Kenya

2018 - Present

Co-host of The Fuse, Capital FM's premier mid-morning lifestyle and entertainment program airing weekdays from 10:00 AM - 2:00 PM EAT. Lead presenter alongside Nadia Favre, reaching an average audience of 200,000 listeners aged 25-65 years.

Key Achievements

Conducted over 2,000 live interviews covering politics, SMEs, entertainment
Successfully transitioned from late-night show to mid-morning flagship show within 6 months
Master of ceremony for charity events, corporate events, and major festivals
Built strong audience engagement through relatable content and authentic storytelling

Live Broadcasting Audio Production Interviewing Content Curation

CEO & Founder

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Mercatura Consultants

Nairobi, Kenya

2024 - Present

Founded and established consultancy specializing in multimedia marketing for startups and small businesses. Providing strategic guidance across various industries to drive media innovation and business growth.

Key Achievements

Develop and implement strategic plans for business growth and profitability
Lead business development efforts, acquire and vet new clients
Oversee all company operations including marketing and client relations
Build and nurture relationships with key stakeholders

Strategic Planning Business Development Marketing Strategy Client Relations

Head of Operations

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Bonga (Capital Digital Initiative)

Nairobi, Kenya

2022 - Present

Lead operations for Bonga, a Capital Digital initiative and non-profit mental health organization dedicated to getting people to open up and be more honest about their mental well-being.

Key Achievements

Provide anonymous platform connecting people to trained counselors (free online counseling)
Facilitate peer-to-peer counseling services
Break stigma around mental health in African communities through radio platform
Implement cost-saving initiatives and negotiate vendor contracts

Operations Management Mental Health Advocacy Community Building Non-Profit Management

Interested in collaborating or learning more about my experience?

Let's Connect

Featured Projects

Explore the diverse range of projects that define my media journey and impact

Radio Broadcasting

Featured

2019 - Present

The Fuse - Capital FM 98.4

Lead co-host of Capital FM's premier mid-morning lifestyle and entertainment program, reaching 200,000 listeners daily. The show features live interviews, music curation, audience engagement, and discussion of trending topics.

Key Highlights

200,000 average daily listeners
2,000+ live interviews conducted
Promoted to lead co-host within 6 months

Radio Broadcasting Live Interviews Entertainment

Listen Live

Mental Health Advocacy

Featured

2022 - Present

Bonga - Mental Health Platform

Head of Operations for Bonga, a Capital Digital initiative providing free anonymous online counseling connecting people to trained professionals. The platform breaks stigma around mental health in African communities.

Key Highlights

Free anonymous counseling platform
Peer-to-peer support network
Breaking mental health stigma in Kenya

Mental Health Non-Profit Advocacy Counseling

Television

Featured

2019

Daily 10 - Switch TV

First host of The Redcross Switch TV station. Created and hosted Daily 10, a daily evening entertainment news show highlighting top trending entertainment issues and showcasing positive celebrity initiatives.

Key Highlights

First host of The Redcross Switch TV station
200 episodes produced
One of youngest Kenyans hosting two TV shows daily while juggling radio

Television Entertainment News Live Broadcasting

Business Venture

Featured

2021 - Present

Anne Mwaura Media

Founded media consultancy firm providing comprehensive services including interview preparation, social media management, brand collaborations, and project development.